Why you should be using Explainer Videos in Your Marketing Mix

Some Very Relevant Statistics

According to a recent survey by Shutterstock / Comscore, when users perform online search they are significantly more likely to click a video link rather than a text link.

Digital Video also tends to be most often watched on mobile devices, when the viewer is in their own home, or on their own leisure time. So, your viewer is relaxed and has more time to take in your message.

60% of all Internet data is now made up of video content.

Of the 190 million videos watched, one sixth were watched on mobile devices. 36% of those 190 million videos were ads, some being forced views to get access to otherwise free content!

So, video ads have also become a popular and acceptable medium for viewer business/product/service information gathering, and entertainment.

According to the Internet Advertising Bureau, online advertising revenue/spend has been above $11bn for three consecutive quarters in 2013/2014.

Of this figure, mobile advertising makes up $5.3bn, a 76% growth on 2013 figures (PWC/IAB 2014);

Digital Video makes up $1.5bn, a 13% growth over the same period in 2013.

The proportion of consumers watching TV or movies on tablets on a weekly basis has grown from 17% to 26%.

Many companies are adding videos to their home pages as a means of increasing user stickiness and engagement. It has been shown experimentally that users spend more time (up to 88% more) on websites that include video content.

This can also help search engine rankings, as search engine algorithms also take duration of user time spent on webpages as a measure of relevant and quality content.

Explainer Videos can lead to a higher sales conversion rates; online retailer stacksandstacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not.

Including video in emails greatly increases the probability of reader click through CTR:
GetResponse Study showed that video Emails Increase Click-through Rates by 96%
Wistia showed a 300% increase in click through rate compared to emails not including video
Hubspot – normal CTR 2.4%, with video CTR of 16.4%, 583% higher than average

According to Kissmetrics, video now appears in 70% of the top 100 search results listings, and viewers are anywhere from 64-85% more likely to buy after watching a product video.

Short, relevant Explainer Videos are ideal for small to medium businesses with a low budget

Why Explainer Videos?

All videos enable you to connect with potential customers in ways that you cannot do with e-mail, phone calls, or white papers.

For sales professionals this is especially important, as it takes time to build customer rapport and trust.

Explainer Videos can help introduce your company, staff and products/services before you make direct contact with prospects. As the customer has contacted you after seeing your videos, this cuts down/out most of the initial effort required to get a customer familiar with your business, brand, team and products, and increase the prospect of a successful relationship going forward.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *