Impact of Effective Explainer Videos on Sales

Higher Conversion Rates and Reduced Returns with Videos

Recent research has shown that shoppers who chose to view product specific videos were 85% to 174% more likely to make a purchase than viewers who didn’t, and that pre-purchase video viewing reduced returns by up to 25%. [Sources: Retail Touchpoints, Internet Retailer, Ice.com]

Reduce Your Bounce Rate
When making buying decisions, 60% of consumers will spend between 2 and three minutes watching Videos that educate them about a product that they are considering purchasing.

Video Gives Higher Search Rankings
Video results appear in about 70% of the top 100 listings.

Increases Sales
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.

Encourages Use of QR and Barcodes
The most popular use for mobile action codes, such as QR and bar codes, is linking to mobile video: 40% of codes link to video content, including product demos.

Establish Credibility and Trust with Your Customer before Selling To Them
57 % of purchase decisions are made prior to ever talking to a sales rep.

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